VIV Health and Beauty Clinic provide quality solutions to a wide range of aesthetic problems. After studying the company, we concluded that the target audience had adopted body gestures and actions to conceal and hide the problems instead of getting treatment. Once we understood that, we realized that we had to familiarize them with all the conditions in an unthreatening manner, so we devised new, colorful terms that everybody could both relate to and laugh about.
For example:
1. The “Cross-Legged”- A person who hides the seepage of urine by crossing ones legs.
2. The “Pin-Up”- A person who hides the stains by pinning ones elbow to the body.
3. The “Plasterer”- A person who hides wrinkles by applying lots of make-up.
4. The “Gyrator”- A person who hides their tummy by gyrating in different concealing positions.
To get the message across, we used a stand-up comedian, Noga D’Angeli, and established a new jargon – light, humoristic and very entertaining.
Advertising Agency: Blanco Advertising Agency, Israel
