Our goal was to establish and launch a new branding for the SPN – to emphasize the importance of the Members Club, and specifically the preservation of extinct animals. For this purpose we utilized a presenter who is social, privileged and popular in Israeli nature: the Israeli Gazelle!
The campaign spoke about the future of the Gazelle and other animals that would be extinct in 2030, and how to protect them for future generations. We created a feeling of identification and concern over their loss, and in so doing invited the viewer to become a part of the Member’s Club and help prevent their extinction.
Advertising Agency: Blanco Advertising Agency, Israel
In collaboration with Sivan ben shitrit
