We took a governmental, bureaucratic organization, with a negative image, and transformed it into an organization that speaks to the people candidly and straightforward, providing the precise information required, while generating a colorful and entertaining message.
The challenge: How can we turn to a wide and varied audience? How can we speak to everyone in a way that they will connect? I turned the problem into an opportunity by designing a language which emphasized the subject of the post and not the person in the post. The language is a collage in which the head of the person is replaced by an object that represents the subject of the post. The language is suitable for Facebook - modern, digital and conspicuous, while utilizing rough cuts and edges, white margins, and a color pallete that pops out of the page to the user. The effect is colorful and flamboyant but still maintains clean design and aesthetics.
The result: We achieved the unimaginable!! We succeeded in transforming the image of the National Insurance Institute in the eyes of the public to a dynamic, up-to-date and “cool” organization to deal with.
THE WORD HAS SPREAD
We received positive comments throughout Facebook, people shared our posts, we gained followers and we reached to a phenomenal impressions data.
Advertising Agency: Blanco Advertising Agency, Israel
