The Triz Group, together with over 100 street-art and graffiti artists, occupied a four story building in Tel Aviv that was due for demolition, spent 3 intensive days laboring there, and turned it into a 6-day Pop-Up Museum, that was visited by thousands.
The Triz Group working on the first floor bathroom, developed a concept named "color your state of mind" that focused attention on disgusting and repulsive objects (such as roaches and tampons), and asked the question of what would happen if these were exhibited in bright pink in a meticulous and painstaking composition? We attempted to see if the mind and body reacted differently to these sterilized images, and if the norms of beauty and aesthetics altered at all.
The exhibition created a huge buzz and long lines were wrapped around the block to get into the building, to visit and photograph and also the Israeli singer, Adi Ulmanski photographed her new single in our bathroom! Success!
Collaboration with the singer-songs writer, Adi Ulmansky:
TRIZ GROUP: ADI KURZ, YOTVAT ARAVA AND MARIA HEIFETS
check out for more: https://www.popupmuseumtlv.com/
photography : Mor Shaal & Yotvat Arava
